A lot of good ideas are swirling around in the heads of our employees on how to make the digital transformation work at Villeroy&Boch. We created the Digital Ambassadors programme so we could launch this transformation from within.
We need to work actively towards the future of the company: in addition to product innovations and new business fields, digital tools and processes are becoming more and more important. The Digital Ambassadors programme was initiated to enable all employees from all departments to drive the digital transformation in the company forward together with the Digital Unit.
The monthly best practice meetings allow the developments and successes of each department to benefit the entire company and so serve as inspiration to others. Moreover, employees in working groups on Digital Scouting, Digital Tools, Process Digitalisation, International Digitalisation and Digital Change Management can become more involved with digitisation themes and actively shape projects.
The programme is open to all Villeroy & Boch employees.
The core task of the Digital Unit is to continue driving the digital transformation throughout the entire group. The digital strategists and project managers from the Digital Unit provide support with digitisation projects, ranging from strategy development through to the final implementation, while working closely with the relevant departments. The Digital Unit is divided into the Business Models and Innovation, Sales and Marketing, Process Digitisation and Data Science core areas.
The Reverse Mentoring programme gives digital natives and digital immigrants the opportunity to talk and learn from each other. As part of the programme, digital natives show experienced managers and colleagues, which apps and tools are in at the moment, and assist them in using digital technologies and platforms. The aim is to break down barriers between the generations by communicating with each other more, to impart knowledge and to share their different views in order to make the company fit for the digital change.