Company > Innovation > Innovative Products

Innovative strength since 1748

For over 270 years, innovations have been part of Villeroy & Boch's corporate culture. They have helped to forge a positive image and drive the brand's success in over 125 countries.  As well as high-quality design, the guiding aims behind our innovations are always functionality and added value for our customers. You can find a selection of Villeroy & Boch's major innovations here.

Innovative products

    • It is vitally important that an innovation culture is enshrined at the highest level of a company and made an important priority.

    • DirectFlush toilets – Intelligent engineering

      Instead of a conventional rim, Villeroy & Boch DirectFlush toilets have an intelligent flushing system: it rinses the entire inner surface of the bowl without splashing - thanks to a splash guard at the top of the bowl and the higher positioning of the water jets. Consuming just 3 or 4.5 litres of water per activation, DirectFlush ensures maximum flushing efficiency. The DirectFlush models are completely glazed for quick and easy cleaning. In 2015, sales of DirectFlush and HygieneFlush toilets doubled in comparison with the previous year.

    • TitanCeram – a material with a future

      TitanCeram is an innovative material bringing together experience from over 260 years of ceramic production and developed specially for high-quality premium designs. The new ceramic material passes through specially adapted production steps to allow the creation of products with uniquely precise shapes. TitanCeram stands for outstanding design highlights, such as the Octagon pedestal washbasin, a novel and precise shape featuring extremely thin walls and sharply defined edges.

    • Villeroy&Boch is passionate about barbecues, pasta, pizzas and soup

      Villeroy & Boch's new Food Specials demonstrate the company's innovative strength in the tableware sector. Not all plates are alike, and the Pasta Passion, BBQ Passion, Pizza Passion and Soup Passion series are introducing product concepts inspired by international food trends such as pizza, pasta, and more. The products combine diverse features with a modern design and are impressing juries of prestigious international design competitions, as well as market partners and consumers.  

    • NewWave – an eternal shape

      Anyone familiar with Villeroy & Boch will also know NewWave: since its launch in 2001, NewWave has been an essential part of the Villeroy & Boch range. what makes the range special: Villeroy & Boch's NewWave series represents a break from the traditional rounded shape of crockery, creating a completely new design with an original wave effect. In 2004, the special design and innovative die-casting process used to produce the cup, allowing the handle to be harmoniously integrated in the overall shape, earned Villeroy & Boch the "Innovationspreis der deutschen Wirtschaft" [German Economy Innovation Award] for its NewWave collection. 

    • ViClean – a new dimension of toilet culture

      Hygiene, comfort, sustainability and innovative design are the convincing features of Villeroy & Boch's shower-toilets. Shower-toilets are an established part of toilet hygiene in Asia. The time has now come to convince European consumers of the benefits of gentle and personalised intimate care at the touch of a button. In cooperation with leading experts and well-known designers, Villeroy & Boch has succeeded in combining both the functionality and aesthetics of a toilet and bidet in its ViClean concept.