Georg Lörz is the Head of the Bathroom and Wellness Division and, since July 2020, has been a member of the Villeroy & Boch AG Management Board.
Georg Lörz began his career in marketing at L’OREAL in Karlsruhe, Germany, and spent many years there as well as in Paris and Asia in different managerial roles.
Georg Lörz can already look back on a very successful career with Villeroy & Boch between 2003 and 2008. As the Head of Sales and Marketing for Bathroom and Wellness, he also represented the general interests of the Division as its spokesperson.
He subsequently demonstrated his expertise and leadership skills as a managing director and partner at international companies in Germany and Switzerland.
In July 2020, the Villeroy & Boch AG Supervisory Board appointed Georg Lörz as the Management Board member responsible for the Bathroom and Wellness division.