the Villeroy & Boch mission statement

Our Company Values

What we stand for, where we are going

Does a company need a mission statement? Definitely, because a mission statement gives the daily actions of all employees a common direction. Villeroy & Boch has now updated the pillars of its mission statement. 

What does a company stand for? Where does it want to go? What makes it special and what makes it strong? All these questions are answered by a corporate mission statement: It describes the company's self-image. It defines how people deal with each other and how they work. It expresses priorities, goals and mindsets. 

Villeroy & Boch has also defined its mission statement: It contains and explains the company's values (responsibility, excellence, progress, teamwork and customer focus) as well as the management principle, and it clearly defines the mission and the vision of the company.

The corporate mission statement was last revised in 2020. This is because a mission statement is not static, but continues to develop, just like the company itself. 

Villeroy & Boch has existed for more than 270 years. Critical reflection and a view to the future have always been components of our success. The questions of what we stand for and where we are going have always accompanied us. And just as ‘the times’ change, so do our responses to them.

Developments such as digitalisation, an individualised customer approach and changing consumer behaviour present Villeroy & Boch with exciting tasks and challenges for the future. The values, which are anchored in the corporate mission statement, help to master them.

If life were a road, then values would be its guard rails. They fill the mission statement with life, and together with the vision and mission they set the direction and show the way for all employees. At the same time, values are a meaningful aid for customers who would like to get an idea of the company whose products they buy. They also offer potential new employees a clear indication whether the company is a good fit for them. Values promote the identification of employees and customers with the company.

Values, literally brought before the eyes: People think 60 per cent in images - so it helps to communicate values visually as well.

The mission statement is one level higher and serves as a compass for strategic decisions of the company as well as for daily work. It applies to the company as a whole and to each individual employee worldwide. Frank Göring: "Our mission statement forms the basis for the spirit that shapes our company." A mission statement that includes mission, vision, leadership principle and values, and how it is put into practice: This is what ultimately increases the value of the company.