Company > Innovation

The innovations of the past have made the company what it is today. And the innovations of today and tomorrow are ensuring that Villeroy & Boch continues to set new standards. From developing new products or production technology to exploring the digital future, one of the most important factors in Villeroy & Boch's success is its across-the-board innovation culture. This is part of the company's history and has enabled it to continuously reinvent itself – providing important stimuli for the brand and its markets.

Whether optimising ceramic material, product functionality, product design or production processes, Villeroy & Boch's aim is to maintain the best while creating something new. The guiding aims for our innovations are optimal user-friendliness combined with premium aesthetics, everyday comfort and maximum sustainability.