Just a few clicks and the new bathroom is ready – at least when it comes to a virtual bathroom in Villeroy & Boch's online Bathroom Planner. This tool allows potential customers to design a rough outline of their new bathroom easily using their own computer or tablet.
Users are taken through the planning process in just a few steps. They select the floor plan, define the windows, doors and outlets, and then design their own dream bathroom. Products from the 15 most popular Villeroy&Boch collections, such as Venticello and Subway 2.0, are available for selection. Different floor and wall coverings can also be selected. To get as accurate a view as possible from different perspectives, users can rotate the three-dimensional room and open drawers or the toilet seat. They can then send the bathroom plan to their e-mail address, including 3D view, floor plan and item list, so that they can take it to a local dealer who can consult and support them in the further planning and realisation of their new bathroom.
Around three billion people worldwide are online – and every day, one in two of them uses Facebook, one in three uses YouTube and one in eight uses Instagram. Social media channels are booming, and they offer an excellent platform for presenting companies, brands and products. For Villeroy & Boch, the social web is one of the main ways of reaching a target group that includes young international users and encouraging interaction. From Facebook to Instagram, YouTube, Twitter, Pinterest, Google+ and WeChat: Villeroy & Boch has its own presence on the world's most widely used social media channels and actively addresses a large international fan community.
The innovative ideas developed by the Tableware Division are not restricted to new product ranges, decors or ceramic shapes, but also extend to intelligent customer services. "Cross channel" is the guiding principle. These days, a company needs to be present with its customers – both online and offline. While personal advice in Villeroy & Boch stores is still very important, digital services are becoming increasingly essential. For example, the Personal Sales Assistant (PSA), the Online Gift Registry and services such as Check & Reserve and Click & Collect offer customers convenient options for online shopping.