Villeroy & Boch – European Premium Brand

Innovative strength, lifestyle competence and consumer orientation rank amongst the most important factors contributing to the market position of the ceramics manufacturer Villeroy & Boch, which is represented today in 125 countries by its products from the Bathroom & Wellness, Tableware and Tile Divisions and has 14 production facilities in Europe, Mexico and Thailand. Founded in 1748, the company also attracts attention throughout the world by virtue of its deep roots in European culture.

The headquarters of the Group is housed in the Old Abbey in Mettlach, Saarland.  The building was acquired in 1809 by Jean Francois Boch, a third-generation Boch. Villeroy & Boch currently employs a workforce of about 7,300 worldwide. It has been operating as a public limited company since 1987 and has been listed on the stock exchange since 1990. Chairman of the Villeroy & Boch AG Management Board is Frank Göring. Management Board member Andreas Pfeiffer is responsible for the Bathroom and Wellness Division, Management Board member Nicolas Luc Villeroy for the Tableware Division and Dr. Markus Warncke is Chief Financial Officer.

The company, which has been able to expand its position significantly on the European market, is now pressing ahead on its internationalization course, focussing on the new growth markets.  There is considerable potential for the Villeroy & Boch brand in Asia, especially in China, India and the Middle East. Foreign sales have risen in the last 15 years from 46 % auf 72 % of the total sales.

Solid pillars of its international competitiveness are the strategies to supply the ‘single-source bathroom’ and the ‘perfectly laid table’. The complete range encapsulates a high degree of diversification for all the products on offer for the bathroom and perfectly laid table. Distinguishing features are the accomplished harmony and arrangement with which they complement the different lifestyles, which are oriented towards satisfying the diverse tastes and design preferences of the consumers.