Five values – one philosophy

Our Customers’ Success is Our Success

Our success is measured by the enthusiasm our customers show for our products and services. A constant challenge is to satisfy the high expectations architects, retailers, the trade and end consumers have of the "Villeroy & Boch“ brand. We convince them with competence and experience.

Learning from Each Other to Achieve Together

In the long run a strong market position can only be achieved by having innovative and committed employees. Our priority task is to motivate them and cultivate their team spirit, encouraging them to achieve personal and joint goals.

We Set Trends Instead of Following them

If we lay claim to a leading position on the international markets it is not enough to follow trends. Those who want to secure their competitive edge worldwide must recognise and shape trends early on.

Our Independence Gives us Freedom of Action

An important concern for us is to maintain the independence of the company and achieve long-term success. The fundamentals for this are a balanced portfolio, earnings-oriented growth, high and constant rates of return and appropriate dividends.

Villeroy & Boch – Maintaining the Tradition

Not many companies have made regional economic history as well as European cultural and social history. Villeroy & Boch is one of them, and thus bears many responsibilities. We not only feel obligated to our employees, shareholders and customers, but also to the environment and society.