Our vision:

“We turn your place into a quality living space”

Originating from our ceramics designing and producing competencies being the cornerstone of the brand “Villeroy & Boch”, we see ourselves as a full-range supplier of tableware, kitchen and bathroom products. Our traditional product ranges, including porcelain tableware, sanitary ceramics and tiles, have been supplemented with further product areas and organised into what we call “living spaces”. Our marketing concept “The House of Villeroy & Boch” presents complete offerings for all living spaces, including “bathroom” as well as “cooking, eating and living” with high quality and service.

Villeroy & Boch wants to be perceived as the leading European premium brand and set the benchmark for quality, innovation and design in both private and project areas. 

Profitable growth

Following the drastic economic downturn in 2009 and the successful implementation of a restructuring programme, we optimised our production and cost structures, thereby building a framework for sustainable, profitable growth.

Healthy and profitable domestic markets are essential for global growth. Our Western European markets generate significant sales and profit volumes and we want to maintain and expand on them. High saturation of these markets, demographic development and a substantial shift in consumer behaviour present us with challenges that can be counteracted with a strong marketing concept and through the development of target group specific product and service ranges.

Our international expansion focuses on the emerging markets in Asia, in which we want to gradually increase our presence and gain significant market shares in the high-end segment. A further key pillar of our internationalisation strategy is project business with a focus on high-end residential complexes and hotels.

Villeroy & Boch – Maintaining the tradition

Corporate responsibility has always been deeply engrained in our corporate culture. Villeroy & Boch has made regional economic history as well as helping to forge European cultural and social history.

Sustainable and responsible behaviour and proper ethical conduct towards employees, shareholders, business partners and government bodies are the cornerstones of our corporate guidelines.

We wish to be regarded as an integral part and partner of society. We want to show that economic success and social responsibility are two sides of the same coin that can be pursued in perfect harmony.