In fall 2011, two typhoons with heavy persistent rainfall were the cause of the most serious flood catastrophe in Thailand in the last 50 years: over 2.3 million people were affected by the flood, the water deluge claiming almost 400 victims, flooding an area of approximately six million hectares of land (14,826,322 acres) and causing material damage amounting to around 11.8 billion Euros.

The flood catastrophe also affected 250 Villeroy & Boch employees in Thailand. The local management provided aid directly, organizing food and accommodation for several weeks. Deeply shocked by the photographs and stories of their Thai colleagues, the employees at Villeroy & Boch in Mettlach spontaneously launched a fund-raising campaign:

By the beginning of November, several porcelain coin banks had already been positioned around the Villeroy & Boch headquarters and a donation account opened at the same time.

Villeroy & Boch employees in Germany and other European countries, the von Boch and Villeroy families, and the Management Board of the company itself took an active role in the campaign. A plate from the limited Bolshoi edition was also auctioned.

The result is impressive: A total of €30,000 was collected by the cutoff date, 20 January 2012.

On 1 February, on behalf of Villeroy & Boch, Frank Göring, Chairman of the Villeroy & Boch Management Board, handed over the total amount of the donations made to Danupong Nongpa, Human Resources Director, who was extremely pleased with the sympathetic gesture and solidarity demonstrated by the European colleagues and expressed his sincere thanks in the name of his colleagues: “The employees affected will certainly need every cent to find their way back to everyday life.”