One of the most important success factors for Villeroy & Boch is an all-embracing innovation culture. An integral part of the 265-year history of the company, it has allowed the company to reinvent itself time and time again and, in so doing, to give decisive impulses to both brand and markets.
Whatever the task - optimizing ceramic material, product functionality, product design or production processes – Villeroy & Boch aspires to retain the best and to break fresh ground. The ultimate user-friendly product with a strong aesthetic appeal, convenience in everyday life and the greatest possible sustainability is at the forefront of its innovation activities. In 2004 Villeroy & Boch received the German Business Innovation Award.